Jobs at Great Bay Staffing Group

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Digital Marketing Specialist (PPC & SEO)

Boston, MA · Information Technology
  • Salary in the $60-75,000 range 
  • Comprehensive Benefit and Retirement Programs. 
  • The client is a small communications software company
  • 100% remote!
We are seeking a Digital Marketing Specialist to provide inventive and intelligent perspective and implementation of a variety of Digital Marketing practices including paid search, display advertising, social media advertising, remarketing, e-commerce media buying, and search engine optimization. To support our clients continued growth, we’re seeking an innovative, analytical, left-brained digital marketing enthusiast ready to do more than just average SEM. Our right-fit candidate will have a willingness to learn and thrive in an agile environment where decisions can be made quickly and your influence is real.

General Job Duties:

  • Design, develop and monitor digital media buying campaigns.
  • Analyze campaign performance and compile and present detailed reports with proactive insights.
  • Implement ongoing A/B and user experience testing for ads, placements, and landing pages.
  • Work with internal development and design teams to create dynamic landing pages.
  • Work closely with content development teams to implement and consistently optimize campaigns.
  • Collaborate and support external SEO team(s) to develop holistic approaches to digital marketing strategies.
  • Collaborate with internal and external teams to create cohesive strategies for success.
  • Remain current on ever-changing industry best practices.
Who Will Be a Great Fit?  

Qualified candidates will have 2+ years of hands-on SEM experience with a passion for digital marketing. Strong working knowledge of PPC and SEO best practices with the ability to analyze performance data and compose insightful reports. Must be Google AdWords Certified. Experience with Zoho Analytics and Zoho CRM is a plus.


Required Skills and Technologies:

  • Google AdWords Certified
  • Google Analytics
  • Google Search Console (Webmaster Tools)
  • Google Keyword Planner Tool
  • Facebook Ads
  • LinkedIn Ads
  • Deep expertise in Microsoft Excel
  • CMS Frameworks: WordPress
  • Working knowledge of HTML and CSS
  • Strong knowledge of search engine algorithms and ranking strategies
  • Deadline and detail-oriented
  • Enthusiastic, flexible, and creative problem solver with excellent attention to detail
  • Excellent ability to collaborate with internal teams


Preferred Skills and Technologies:

  • Google LSAs
  • Instagram Ads
  • TikTok Ads
  • Twitter Ads
  • Snapchat Ads
  • Zoho Analytics
  • Zoho CRM
  • Other Case Management Software: SmartAdvocate, Salesforce
  • Working knowledge of JavaScript, PHP, MySQL and/or API functionality

As recruiters, we are skilled in our field and understand how to match an opportunity with the individual. If you choose to send us your resume, be advised we will not share it with any employer without your permission. 

Brian Hughes
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